I partner with businesses and individuals to bring their digital ideas to life.
Whether you're launching a new venture or scaling an existing one, I can help. Let's discuss your project.
My Work
A conversion-focused wedding car rental website featuring, dynamic pricing packages, blog integration with Sanity CMS, and comprehensive SEO implementation.
Challenge:
Small Singapore-based family-run business needed online presence to compete with larger wedding car rental companies while staying within budget.
Solution:
Built conversion-focused website with brand storytelling and integrated booking inquiries using Next.js and Sanity CMS.
Impact:
- Enabled 24/7 online inquiries via WhatsApp integration and email notifications
- Client can independently manage blog content without technical knowledge
Technical Highlights:
- Sanity CMS for non-technical content updates
- Schema.org structured data for SEO (LocalBusiness, FAQPage, BlogPosting)
AI-Powered Email Client
A SaaS email client featuring a RAG chatbot, full-text vector search and a command shortcut interface.
Challenge:
Email overload and inefficient search in traditional clients made finding specific information time-consuming.
Solution:
Built SaaS platform with RAG chatbot for natural language email search, enabling users to query their inbox conversationally.
Technical Highlights:
- Vector search implementation using OpenAI embeddings
- Full-text search with PostgreSQL for fast querying
- RAG (Retrieval-Augmented Generation) for contextual responses
Investment Management Platform
A platform featuring asynchronous trade booking, self-service reporting, portfolio management, and role-based authorisation, enabling efficient workflows for operations and investment teams.
Challenge:
Manual trade booking and reporting created bottlenecks for investment teams, slowing down operations.
Solution:
Full-stack platform with asynchronous workflows and self-service reporting to streamline operations.
Impact:
- Eliminated manual trade booking delays with async processing
- Reduced reporting time from hours to minutes with real-time dashboards
- Enabled team scalability with role-based access controls
Technical Highlights:
- Express.js REST API architecture
- Role-based authorisation for secure access control
How I Can Help
My services are designed to solve problems and create value. Let's work together to build a solution tailored to your goals.
Landing Pages & Conversion-Focused Websites
Get more leads and customers from your website. I design and build fast, mobile-optimised landing pages and websites that convert visitors into paying customers through strategic design, compelling copy placement, and seamless user experiences.
Blogs & Content Management Systems
Take control of your content without technical knowledge. I build user-friendly blogs and CMS solutions that let you publish, edit, and manage content yourself—no developer needed for updates.
SEO & Performance Optimisation
Get found on Google and keep visitors engaged. I optimise websites for search engines and performance, improving your rankings, loading speed, and overall user experience to drive more organic traffic.
Website Modernisation & Redesign
Is your current website feeling slow, outdated, or difficult to maintain? I transform legacy websites into modern, high-performance web applications, improving brand credibility.
With a refresh, I help businesses create a fresh, polished digital presence that stands out against competitors.
Client Testimonials
"We approached Zong Han with a brief concept and he helped bring it to life. His attention to detail and understanding of our business needs resulted in a beautiful site that our customers love. With a CMS, we are able to easily update our blog. Zong Han was professional, communicative, and delivered on time. Highly recommended!"
Tan Xuan You
Founder at The Vow Carriage • Wedding Car Rental Website
Want to share your experience? Get in touch to work together.
My Journey
View Full ResumeSoftware Engineer ⋅ Embed Financial Group Holdings
Mar 2025 — Present
Building the Finternet for inclusive insurance and inclusive finance.
Software Engineer ⋅ Capata
Sep 2024 — Mar 2025
A strategic intiative wholly-owned by TransAsia Private Capital.
Led the business requirements gathering to define the MVP scope. Collaborated with the CTO to shape the platform's technical architecture. Designed the NoSQL database to handle scalable, client relationship management and real-time supply chain financing data.
Software Engineer ⋅ TransAsia Private Capital
May 2023 — Mar 2025
Designed, built and launched a full-stack private debt investment management platform. Implemented asynchronous trade booking for concurrent processing and developed real-time reporting features for bookkeeping and client relationship management.
Data Analyst ⋅ Micron Technology
Jul 2022 — Feb 2023
Developed python scripts to execute database queries, create reports and automate distribution to stakeholders.
About Me
I'm a freelance web developer who helps businesses grow through strategic website development. I specialise in building landing pages that convert, blogs that engage, and e-commerce platforms that sell—all optimised for search engines and designed to drive results.
From concept to launch, I handle everything: responsive design, CMS integration so you can manage content yourself, payment processing for online sales, and SEO optimisation to get found on Google. My clients get professional websites that work on all devices and actually contribute to their bottom line.
I'm currently a software engineer at EFGH developing full-stack tools and applications, and take on select freelance projects in the evenings and weekends. Recent work includes The Vow Carriage, a conversion-focused wedding car rental site with Sanity CMS integration and comprehensive SEO implementation.
Outside of coding, I'm an avid runner and reader, always seeking new challenges and perspectives whether I'm on the trail or in the pages of a book.
I'm currently accepting new freelance projects. If you need a landing page that converts, a blog you can manage yourself, an online store, or SEO optimisation—I'd love to hear from you.