Be findable in search, and in the answers
Rankings are only half of it now. Increasingly the answer arrives before the click — and being the source it's drawn from is its own discipline.
The problem this solves
Most SEO work sold to small businesses is keywords in a spreadsheet and a monthly report nobody reads. Meanwhile the things that actually decide whether you show up — how fast the page loads, whether a crawler can read your markup, whether your business is a coherent entity to a machine — go untouched because they need a developer, not a marketer.
Everything you get with this
Technical audit
Crawlability, indexation, redirects, sitemaps and robots rules. The unglamorous layer where most sites are quietly losing before any content decision is made.
Structured data
A connected schema graph — not scattered snippets — so search engines and language models can tell what your business is, what it offers and who is behind it.
Core Web Vitals
Real performance work on images, fonts, scripts and rendering, measured on a phone rather than on a fast desk connection.
Answer engine visibility
llms.txt, clean Markdown representations of your content, and an explicit crawler policy — so assistants can read you accurately instead of guessing.
Content structure
Headings, metadata and internal linking arranged so a page can be understood, and quoted, without being read end to end.
Measurement
Search Console and analytics set up properly, so you can see what changed rather than take my word for it.
Who this is for
- Businesses with a decent site that nobody finds
- Anyone who has paid for SEO and seen only reports
- Sites that were built without technical SEO and need it retrofitted
- Businesses that want to be cited by AI assistants, not just ranked
Questions about seo
How long does SEO take to work?
Technical fixes can move things within weeks — indexation problems and speed issues resolve quickly once addressed. Competitive rankings take months. Anyone promising faster is selling you something else.
Do you do content and link building?
No. I do the technical and structural side, which is where my value is. If content or outreach is what you need, I'll say so rather than take the work.
What is answer engine optimisation?
Making your site legible to the assistants that increasingly answer questions instead of returning links. In practice that means clean structured data, machine-readable versions of your content, an explicit crawler policy, and pages that answer questions directly. This site runs all of it — you can read leezonghan.com/llms.txt.
Let's scope your project.
Tell me what you're trying to achieve and I'll come back with an honest view on approach, timeline and cost.
Let's talk