Software shaped around how you actually work
Replace the spreadsheets, the copy-paste and the chasing with a tool built around how your team actually works.
- Starting at
- From SGD 8,000
- Timeline
- 3–6 weeks
- Next step
- Free consultation
The problem this solves
When a spreadsheet becomes the system of record, everything downstream gets slower and more fragile. Off-the-shelf tools force your process into someone else's shape, and the gaps get filled with manual work — which doesn't scale, and is where the mistakes come from.
Everything you get with this
Scoping that starts with the process
Before any code, we map what actually happens today — including the workarounds. That's usually where the real requirements are hiding.
Data modelling
A schema designed for how your business grows, not just how it looks today. Getting this wrong is the most expensive mistake in a platform build.
Third-party integrations
Stripe, booking systems, CRMs, email, Google services, messaging — connected so data moves without anyone re-keying it.
APIs and automation
The manual steps that eat your week, handled automatically and observably, so you can tell when something didn't run.
Roles and access
Authentication and permissions so the right people see the right things, and clients only see their own.
Built to be handed over
Typed and documented, then handed over on your own accounts, or run on mine while you're on a retainer, so you're never locked to one developer, including me.
Who this is for
- Teams running a critical process out of spreadsheets
- Businesses stitching together tools that don't talk to each other
- Founders validating a product that needs to be real, not a mockup
- Operations that scale by hiring because the software can't
Questions about web applications
How much does a custom web application cost in Singapore?
Most start from SGD 8,000, quoted as one fixed price once we've agreed the scope. Web apps vary more than websites, so I'd rather scope properly than quote a range that means nothing. If the budget is tight, we can build the part that saves you the most time first and add the rest in a later phase.
Do I need a custom web app, or will off-the-shelf software do?
If an existing tool covers almost everything you need, use it: it's cheaper and someone else maintains it. Custom makes sense when your team loses hours to workarounds, when you're paying for several tools that don't share data, or when the way you run things is part of why customers choose you. I'll tell you plainly if a subscription would serve you better.
How long does it take to build a custom web application?
Typically 3–6 weeks. I build in stages, so you're using a working version early rather than waiting until the end to see anything.
Should I build a web app or a mobile app?
For most businesses, start with a web app. It runs in the browser on any phone, tablet or computer, there's no app store approval to wait for, and every update reaches everyone straight away. People can still add it to their home screen and open it like an app. A native app is worth it later if you need something only the app stores offer, such as deeper access to the phone's hardware.
Can it connect to the software I already use?
Usually, yes. Most accounting, payment, booking and CRM tools offer an API, which lets a web app read from them and send data to them, so nobody types the same thing twice. I check exactly what your tools allow during scoping, before you commit to anything.
Can you build a customer portal?
Yes, and it's often the best first web app. Customers log in to check their bookings, orders, invoices or documents themselves instead of calling or messaging you to ask, and each one only ever sees their own information.
What about PDPA and my customers' personal data?
Singapore's PDPA comes down to a few habits: collect only what you need, tell people why, keep it secure, and be able to find, correct or delete someone's data when they ask. Those are planned into the build from the start, in what the forms ask for, who can see what, and how records can be exported or removed. I'm not a lawyer, so for anything unusual it's worth confirming with one.
Do I own the code?
Yes, the code and the data are yours, and the code is documented so another developer could pick it up. Without a retainer, it's handed over on accounts in your name when the job is done. On a retainer, I host and run it on my own infrastructure, and move it to your accounts if you ever end the retainer.
Let's scope your project.
Tell me what you're trying to achieve and I'll come back with an honest view on approach, timeline and cost.